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Case Study

How Clever-Funding.de was able to increase its traffic by an impressive 118% with SEOflex

In just 3 months, we optimized Clever-Funding's SEO performance, enabling them to rank #1 for their main keywords and significantly increase qualified leads.

Clever-Funding is a consulting agency that helps companies in Germany apply for research grants. Despite their expertise, the company's website was struggling for visibility and rankings for their core keywords such as “research grant 2025” - a problem that was significantly limiting customer acquisition.

In this case study, you'll learn how SEOflex's targeted SEO efforts doubled Clever-Funding's visibility, strengthened their domain authority and increased qualified leads by 50%.

the challenge

High competition, low visibility

Clever-Funding had a clear vision: they wanted to become the first port of call for companies looking for support with research grants. But the reality was different:

No top 10 rankings for relevant keywords

Strong competitors with established websites dominated the search results

Little organic traffic

Competitors who disputed rankings included other consulting firms and official contact points such as the Research Grant Certification Office or the Federal Ministry of Finance.

This initial situation made it clear that sustainable success was hardly possible without a fundamental SEO strategy.

Competitors who disputed rankings included other consulting firms and official contact points such as the Research Grant Certification Office or the Federal Ministry of Finance.

This initial situation made it clear that sustainable success was hardly possible without a fundamental SEO strategy.

The Solution

Customized SEO strategy from SEOflex

To give Clever-Funding the visibility they needed, we developed a comprehensive strategy that covered three core areas:

1. keyword analysis and content optimization

We identified the most important (long-tail) keywords that Clever-Funding needed to rank for in order to appeal to potential customers.

Based on this, we created a “pillar” landing page on the topic of “research grants”, which contained the following elements:

Clearly structured information on funding opportunities
Answers to the most frequently asked questions
Strategic internal links to relevant subpages

2. strategic content: over 20 articles for long-tail success

To make Clever Funding visible not only for the main keywords but also for specific search queries, we have developed a comprehensive content strategy.

Based on our keyword analysis, over 20 new articles were created that specifically targeted long-tail keywords.

These articles covered a variety of relevant topics related to research grants, including:

Practical step-by-step guides on how to apply
Answers to common questions from companies
Detailed information on industry-specific funding opportunities

With this content strategy, Clever-Funding has not only increased its reach, but also established itself as an authoritative source of knowledge in the field of research grants.

3. Technical SEO

A fast and technically flawless website forms the backbone of any SEO strategy.

Here we optimized:

Loading speed: Reduction of the loading time by 40%
Mobile devices: Optimization of the website and content for smartphones
Readability: Optimization of text size and color contrasts

the results

More visibility, more customers, more success

More visibility, more traffic, more success

The collaboration not only met Clever-Funding's expectations, it exceeded them. Within three months, we achieved:

1st place for the keyword “research grant”

+125 % organic traffic

+ X % Performance Rating

Your success starts with the right strategy

Clever-Funding's success story shows what is possible when expertise meets strategy. Whether you want to improve your visibility or attract new customers - SEOflex has the right solution.

Do you want to become number 1 in your market?

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